A Holistic Guide to Writing and Publishing Matrimonial Advertisements in Newspapers

‘Marriages are made in heaven’, as the saying goes, but it does take quite a bit of effort to find the right match. This is especially true for arranged marriages, which are very much a part of India’s culture. Luckily, matrimonial advertisements in newspapers make the process easy. Almost every Indian newspaper has an exclusive matrimonial classified column to help you hunt for the perfect bride or groom. You can post such an ad in Times of India official portal and enjoy the lowest rates possible, so that nothing stops you from finding that perfect match for yourself or for a loved one. The ready to use premium templates make your life extra easy in listing down your requirements. 

However, writing an appropriate advertisement can be challenging. So, in this guide, we have covered in detail the procedure of writing and publishing a matrimonial advertisement. If you are planning to get one published, then it is recommended to go through this information to manage the task efficiently. We have also shared multiple matrimony templates to ease your task further.

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The Need to Write a Matrimony Ad Right

It is important to write a matrimonial newspaper ad cautiously following all the norms set by the newspaper you want to publish it in. This is not only because diverting from their set format and terms might result in rejection, but also because a well-written matrimonial advertisement in newspaper fetches good response and is likely to attract a better match. It is important to choose the correct words and frame them the right way in addition to taking care of the word count and other conditions mentioned by the website or newspaper it needs to be published in. 

Writing an Advertisement on Matrimonial – The Background Work 

Before you visit a newspaper office or try to submit your request for publishing the matrimonial ad in Times of India online, here are a few things you need to consider. Background work is essential before moving ahead as it shall provide clarity about what, where and how to go ahead with the procedure. We have shared the information point wise to help you follow a systematic approach while writing the matrimony ad. Here’s a look:

  • The Newspaper/ Website

To begin with, choose the newspaper or website where you want to publish the ad. You may want to publish the matrimonial ad in Times of India or in multiple newspapers/websites. The steps that follow will depend on the platforms you choose as the terms and conditions vary and it is important to learn the same before moving ahead.

  • The Format

Next, decide whether you want to publish the Times of India matrimonial ad in text format or display ad format. Since most matrimonial advertisements in newspapers/websites are text based, the display ad format is bound to grab more attention. It is visually attractive and stands out. And the attractive templates available on the Times of India portal make it super easy for you to make a booking.

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  • The Commercials

You may want to find out the commercials involved in publishing a matrimonial classified post before choosing the format. Though the display ad has an edge over the text format ad, it comes at a price. Of course, the former requires you to shell out more money. This is one of the reasons why most people stick to the latter. However, while choosing between the two, you must consider the fact that a display matrimonial ad in Times of India is likely to fetch more attention. Hence, you might not require placing the ad multiple times, thereby saving money.

  • The Content

Once you have decided which format to go for, it is time to write the content for your Times of India matrimonial ad. This is the most crucial part and must be handled cautiously. Both the text and display ads contain specifications such as the name, religion, caste, age, profession, educational qualification, height, location and expectation. The content should cover it all but still be crisp. Don’t forget to mention your contact details.

  • The Package

Platforms that run advertisement on matrimonial usually provide different packages to their clients. The packages vary based on the city you select. And they are highly effective as they offer coverage through multiple publications and editions at a lower price than what you can get when selecting each of these individually. It is a good idea to check out all the packages available on different matrimonial newspapers in order to strike the best deal. You can also call on 18001205474, any day between Monday and Saturday, from 10.30 am to 6.30 pm to enquire about the packages and learn about any upcoming offer before choosing the same.

To easily book a matrimonial ad through The Times of India, click here

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